Tim McGraw [ tickets ] is taking a step into the beauty world with the release of his own fragrance, "McGraw by Tim McGraw," which will be available in August.

McGraw, who worked closely with Coty Beauty Inc. to develop the scent, recently shot the advertising campaign in Los Angeles with world-renowned photographer Michel Comte. The bottle and packaging were inspired by McGraw's modern appeal and "communicate a fashion-forward, sexy fragrance," according to a press release.