The three-day festival will kick off with a tribute concert to Ozzy Osbourne. The former Black Sabbath frontman performed a five-night stand at Whisky A Go-Go during the group's first US tour in 1970.
On Saturday (9/12), a portion of the busy boulevard will be shut down for a street festival and outdoor stage.
"Sunset Strip Music Festival is a great opportunity for us to celebrate the Sunset Strip's rich musical history," West Hollywood Mayor Pro Tempore John Heilman said in a prepared statement. "It also allows us to recognize the clubs and artists, new and old, who make Sunset Boulevard an international destination."
This year's festival lineup is to be announced.
[Editor's Note: This story previously included an incorrect artist lineup for the festival.]