Kenny Chesney [ tickets ] has partnered with Constellation Spirits to develop a new premium rum. The venture, dubbed Crouton Spirits LLC, will create a high-quality rum product, which Chesney said will be a "fun-in-the-sun, vacation-in-a-bottle type experience," according to a press release.

Chesney will work with Constellation Spirits on every aspect of the development, marketing, advertising and product positioning of the rum.