Participating Burger King restaurants in the U.S. and Canada will begin selling three exclusive Backstreet Boys [ tickets ] CDs and a video on Aug. 28 as part of a five-week promotion centered on the group.

The three enhanced CDs will each feature the new track “It’s True” from Backstreet Boys' upcoming album, which is due in stores on Nov. 21, and nine other tracks. The additional cuts include previously unreleased live versions of the group’s hits as well as studio tracks and a capella songs.

The enhanced features on the CDs will include wallpaper and screensavers, a program that allows fans to create scrapbook pages from Backstreet Boys photos and quotes, and a program that allows fans “to learn which band member they are most compatible with,” according to a press release issued by Burger King on Friday (8/18).

The 45-minute video, titled “For the Fans,” will include interviews with the group’s five members, live performances of some of the group’s hits, and new backstage footage.

The CDs and the video will sell for a suggested price of $2.99 each at Burger King restaurants while supplies last.

Burger King has also signed on as the exclusive title sponsor of the group’s tour in support of the new album. Details of the tour have not been finalized.

As part of the promotion, Backstreet Boys will be featured in three Burger King advertisements. Also, Burger King Big Kids Meals will include “Backstreet Project Cyber Crusader” toys based on a web animation series developed around the group.

McDonald's is currently running a promotional and advertising campaign that features ‘N Sync and Britney Spears.