Sounding like a revamped Jackson 5 for the '90s, Hanson came storming out of Tulsa, OK, in 1997 blessed with photogenic looks and a surprisingly infectious sense of melody. Hanson had a sunny pop sense that stood in direct contrast to the gloomy grunge that dominated the '90s, yet they also arrived with hip credentials -- a handful of the cuts on their debut were produced by the Dust Brothers (Beastie Boys, Beck, Sukia), and the rest were produced by Steve Lironi, who helmed Black Grape's debut. Along with the hip production, the record was comprised of songs co-written by the band with professional songwriters like Barry Mann & Cynthia Weil and Desmond Child. It had the sound of a hip recording and the craft of professional pop record, making Middle of Nowhere the best of both worlds.
Hanson was certainly reminiscent of an earlier era, namely the early '70s, when teens could rule the top of the charts. Like the Jackson 5, the Cowsills, and the mythological Partridge Family, all of the members of Hanson were brothers. Isaac, aged 16 at the time of their debut, played guitar; 13-year-old Taylor sang lead and played keyboards; drummer Zac was 11 years old. As children in Tulsa, they sang around the dinner table, often '50s and '60s
ock and R&B standards and gospel songs. Eventually, the group began playing around Tulsa, performing at local festivals, at school, around town. The brothers first attempted to break into the music industry around 1992, when they approached music attorney Christopher Sabec and sang a cappella for him. Impressed with their talents, he became their manager and began shopping them to major labels. Between 1992 and 1995, five labels passed on Hanson. The group decided to release a pair of indie records while waiting. The album Boomerang, which was filled with slick pop, appeared in 1995. Following the release of Boomerang, Hanson began playing their own instruments, which strengthened their writing considerably, as shown on the single "MMMBop," which signalled that they were moving toward a fresher, hip-hop- and soul-influenced direction. The group signed with Mercury Records on the strength of "MMMBop," and they were hooked up with producer Steve Lironi, who helped the band with arrangements. Over the next year, the group worked on their album with a variety of collaborators, including co-writers like Barry Mann & Cynthia Weil, Desmond Child, and Mark Hudson; nine of the 13 tracks on the final album featured contributions from professional writers. They also recorded a handful of tracks with the Dust Brothers, who were riding high on the success of Beck's Odelay.
Prior to the spring 1997 release of their debut album, Middle of Nowhere, Mercury put the publicity machine in full gear, hiring Tamara Davis (Sonic Youth, Luscious Jackson) to direct the video for "MMMBop" and courting the press and radio. The efforts worked, as "MMMBop" debuted at number 13 on the U.S. charts upon its April release, and the album earned positive reviews, both becoming among the biggest hits of the year. Hanson became major teen idols, and as the holidays approached they issued a Christmas LP, Snowed In; in 1998, they reissued their earlier independent recordings as Three Car Garage, and also released a concert album, Live from Albertane.
Following that flurry of activity, Hanson remained largely silent while they worked on the proper follow-up to Middle of Nowhere; in the meantime, thanks in part to Hanson's breakout success, een pop acts like Britney Spears, the Backstreet Boys, Christina Aguilera, and $*NSYNC came to dominate the pop landscape. Hanson finally emerged in the spring of 2000 with This Time Around, a more mature, measured record that represented a bid for credibility outside their primarily teenage audience; featuring guest spots from Jonny Lang and Blues Traveler's John Popper, the album reflected the new influence of rockers like Matchbox Twenty. The record didn't make much of an impression on the charts, setting the stage for a departure from their label during the recording of their third album. Following their separation from Island, Hanson set up their own 3CG label and released Underneath in April 2004. Songwriting collaborations with Matthew Sweet and Gregg Alexander built on the mature sound of This Time Around. With een pop behind them, the band shifted their audience to something more grassroots and indie pop by completely financing the marketing of Underneath in the U.S. and supporting the release of the album with straight-ahead, no-frills shows at various colleges. Upon release, the album entered the Billboard Independent Chart at number one and was soon picked up by Cooking Vinyl in the U.K., JVC in Japan, Univision in Mexico, and Sony in Southeast Asia. The success of the album put the group on a whirlwind tour; 25 cities across 13 countries in just over four weeks including a sold-out show at London's famed Shepherd's Bush Empire. While the band was traveling the globe playing to larger and larger crowds, the DVD =Underneath Acoustic Live was released featuring a Chicago show from their more up-close-and-personal 2003 acoustic tour. Their 2004 tour was captured on The Best of Hanson Live and Electric, released in both CD and DVD formats in 2005.
Throughout the course of their 2005 tour, Hanson stopped at various colleges throughout the States to showcase and discuss Strong Enough to Break, a documentary about their time with Island Def Jam. The film's critical take on the label and the music industry took its toll when Island released a Hanson comp, MMMBop: The Collection, in late 2005; the album flopped, and Hanson's fans criticized Island for releasing the disc. The band rounded out the year on tour in Europe and South America, and in the summer of 2006 Hanson traveled to South Africa to record a track, "Great Divide," with a school choir in Soweto. The single was released on /iTunes later that year, and the proceeds were donated to AIDS research. The band released their second full-length on 3CG, The Walk, the following year. ~ Stephen Thomas Erlewine, All Music Guide
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