When Puff Daddy changed his name to P. Diddy and revived his Bad Boy label with a new roster of talent in 2001, as commemorated on his The Saga Continues album, Loon climbed onboard and quickly rode to the top of the charts as the featured rapper on Diddy's &"I Need a Girl, Pt. 2" the following summer. It then took another year and a half before Loon got his own solo showcase, when Bad Boy released his self-titled solo album in late 2003, led by the single "How You Want That" featuring Kelis on the hook. The album cast the smooth-rapping Loon as a sort of Mase redux, though listeners didn't take to him quite as fervently as they had the rapper-turned-preacher five years before. ~ Jason Birchmeier, All Music Guide