DJ Assault

DJ Assault has had a large hand in bringing ghetto-tech, aka booty music, from the urban streets of Detroit to the suburban club circuit. The incorporation of electro beats with hardcore, sometimes pornographic lyrics, is what makes ghetto-tech highly distinguishable from its other echno cousins. (Though DJ Assault actually formed as a duo -- with Craig Adams and Ade' Mainor, aka Mr. De -- the latter left in 2000.) Two self-run record labels, Assault Rifle and Electrofunk, have released Assault's signature tracks, "Crank This Mutha," "Sex on the Beach," and "Ass and Titties."
At the tender age of 12, Craig Adams began his DJ career spinning at local parties and events in his hometown of Detroit. He took a three-year hiatus to study at the Univerity of Atlanta, but soon moved back to Michigan to start producing music in his own studio. Adams finished his studio by adding a local producer, Mr. De. After ill relations with a prior label, the two formed Electrofunk in 1996. Shortly thereafter, they released their first EP, Terrortech EP, with the singles "Crank This Mutha" and "Technofreak." The album was a good introduction of the new brand of echno that incorporated heavy bass beats, echno samples, and simple, catchy vocal hooks. During the summer of 1996, Assault released the first Straight Up Detroit Sh*t (SUDS) mix CD. Due to the first CD's popularity, Assault released the second volume that September. More popularity would follow the production team with the ghetto-tech anthems "Ass and Titties" and "Sex on the Beach." After only a year of being in business, Adams and De were able to say that they had sold more records than any other echno artist in the region at that time.

